Hey, thanks for browsing along to my site. I am Abi, and the face just below belongs to me …growth hacker, junior software developer Abi Travers blog

I am a self-taught growth Hacker and full stack software developer.

This little blog space is dedicated to my work passions and is littered with my life ones.

I write about useful thing I have learnt on my journey into a career as a junior software developer.

I pass on wisdom from my life as a growth hacker for Agile tech startups throughout Asia.

I sprinkle my articles with photographs I have taken or love from around the world.

Outside of work I like to think of myself as an amateur photographer, epic cyclist and most, importantly, big fan of sweetcorn.

Inside of work I bring an excited energy, a passion for growth and ability to empower others while getting the job done.

growth hacking tech startups consultant
While working as a growth hacker at Inspitrip

Why am I a full-stack web developer?

The moment I started coding I knew I had found the right path.

I feel in love with the continuous feedback, the feeling of satisfaction when your code passes the tests you have written and does what you want, and the ability to dig to infinite depths of understanding.

Building a good product is like taking the perfect photo, no one quite understands quite how much practice and hard work it takes.


Why am I a growth hacker?

I am a people person at heart. Growth hacking allowed me to apply my love for understanding the how’s and why’s of human behaviour to marketing tech products. It gave me an understanding of Agile methodologies.

This basically means building something as simple as possible; seeing if people want it or use it in the way you think they do, and using this to inform your products development or marketing tactics.

You do this through a series of small experiments which change one thing (isolate one variable) measure it’s effects, reflect on this measurement then act accordingly, if it works keep going, if it doesn’t ditch it.

When applied to growth this also means all online marketing channels aka email, changing and experimenting with everything.

The whole idea behind this is to act on the way your potential customer behaves and nothing else, as this is the only thing which will ultimately be responsible for the way you grow as a company.


Thanks for the lecture Abi, but whats on this blog site / what will I get from reading your articles?

I tried to impart my ‘wisdom’ from working in tech across the two different disciplines, one being growth one being full-stack web-development.

My articles are aimed at helping aid you in become a software developer or in growth hacking a product.

I would love to hear any opinions you have on what I have written. I am always looking to improve and develop as well as take part in discussions around these topics.


Thanks for coming, I hope you enjoy your browsing and the seemingly totally unrelated images I spring in there.

Goodbye for now …. Here’s my face ..again .. just in case you weren’t into the style of the first one …

growth hacker, junior software developer









I take photographs and write my insights into Asian (mainly Vietnamese) culture HERE .

I irregularly tweet HERE.

I provide growth hacking consultancy.

If you would like to hire me, PLEASE HIRE ME AND GIVE ME LOTS OF MONIES … Please send me a message: abi@inspilab.com or on Linkedin.

To see some of my full-stack web-development work, check out my GitHub CV.